Digital PR refers to using internet-based tools, methods, and strategies to achieve a more significant and positive online presence and visibility. Nowadays, a majority of people discover new businesses online. This can be through Google, podcasts, social media, and customer reviews, to name a few.
Businesses can, thus, no longer depend only on traditional PR methods to attract customers. In fact, they need to ensure that their business is presented positively on digital channels their target audience uses. Thus, they need to craft a digital PR strategy by collaborating with an experienced PR communications agency. Before diving deep into digital PR strategies and how they can benefit your business, let’s have a look at the rise of digital PR.
The Rise of Digital PR
Before the internet was popular, traditional methods like prints, magazine ads, and TV commercials were used for PR purposes by businesses. But, as the internet became more accessible, it opened a new medium to attract potential customers. Many businesses realized this opportunity and shifted to the digital landscape. For example, one of the UK’s most prominent newspapers, The Independent, abandoned print entirely in 2016 and moved towards a digital future.
Even customers preferred digital marketing over traditional marketing. This was due to the following reasons:
- Customers could directly connect with the brand.
- Opened two-way communication as customers can provide their feedback, suggestion, and responses to the brand directly.
- Information could be accessed anytime, anywhere.
- Connect with other individuals from the community
Since the digital medium proved better than traditional communication channels for businesses and customers alike, digital PR took center stage and has become an essential aspect of every business. It can even completely replace traditional PR in the future, going by the current trends.
Digital PR Strategies
To capitalize on digital PR, businesses can adopt the following strategies:
- Publishing noteworthy press releases online through reputed channels.
- Networking with social media influencers, digital news mediums, and online bloggers.
- Enabling affiliate and referral programs.
- Implementing the content and digital marketing strategies.
- Asking users for feedback and suggestions and implementing them.
- Asking for user reviews to project a positive brand image.
- Tracking metrics and making improvements based on the findings.
The Benefits of Implementing Digital PR Strategies
Now that we have understood the basics of digital PR and various digital PR strategies, let’s look at how digital PR can benefit your business. We have listed the top five benefits of implementing a digital PR strategy.
Have Faster Communication
The digital medium is undoubtedly, faster than traditional methods to pass information. Businesses can use their websites, social media channels, and blogs to update information as it happens. They no longer need to rely on passing the information to a journalist, who, then, in turn, will publish the information for your customers to read. Similarly, you can create a PR strategy that can help you better connect with your audience.
Create Strong Relationships
As per research, customer experience is the most effective way to stand out from your competitors. It is also highly effective in engaging with customers. An effective digital PR strategy helps provide a good customer experience, creating strong customer relationships and brand loyalty. Similarly, customers, too, can keep track of your business activities through your digital PR updates.
Increase Brand Awareness
In today’s age, brand awareness is of utmost importance. It is the driving force of consumer’s decision-making and even leads to repeated purchases. Naturally, customers prefer buying from a business they are familiar with. Digital PR enables customers to be aware of the brand, strategies, and values at a much broader level by increasing brand awareness.
Social media has proved to be an excellent medium for businesses to gauge user sentiment. Likes, comments, and shares prove useful metrics that can help enterprises figure out what’s working and what’s not. With the right digital PR strategy, brands can create engaging content that can easily translate into increased brand awareness and business growth.
Increase Sales and Revenue
All the benefits mentioned above of digital PR culminate in increased sales and revenue for the business. Providing reliable, lightning-fast, positive content that generates a high user engagement volume can eventually compel customers to purchase products and make them your loyal customers.
This information can help you understand the various aspects of digital PR. In this digital and technologically-advanced age, digital PR is a must for businesses of every size if they want to have the edge over their competition. Depending upon the industry, budget, and target audience, you can create a customized digital PR strategy that can help you achieve your business goals.