Making a good eCommerce website does not help increase your revenue. You should reach out to your customers to make any sale. It also means that you need to get higher positions in the Google results. If you are unable to reach your customers then there is no point in making a website. In this situation, SEO is the only thing that can help you. If you can get higher rankings in the search results then you will get more traffic and more conversions. In this article, I am going to share tips that will help boost your rankings and sales.
The first step of any SEO campaign for an eCommerce website to find the right keywords. For this, you need in-depth research of keywords that are relevant to your niche. Long-tail keywords are the ones that have high chances of ranking and have less competition. They can help you get tons of traffic and increase your sales. Just keep the queries of an individual in mind. Most of the people use specific conversational queries to look for something. If you are a newbie then you contact the Eventige company to do SEO for your e-commerce website.
Strategic Keywords in Anchor Text
Another way to boost your rankings is by using anchor text. You need links pointing your website pages and posts to improve your rankings. Do not try to use the same anchor, instead make them look natural with generic anchor. Some people use the same keyword for all of their backlinks and get penalized by Google.
Duplicate Content Is No!
Google is strictly against duplicate content and will penalize you. Duplicate content is a common issue with an e-commerce website because there are lots of products with descriptions. Most of the website owners copy the description of a product from the seller. In such cases, the description of a product is the same on many different websites. Another thing that can cause duplicate content issues is category and filter option. Try to use different URLs of similar products.
Compelling Product Description
One of the things that a visitor reads is the description of the product. So, it is important to write a compelling description to put a great impact on your conversion rate. It is also one of the reasons for not using the seller’s product description. Also, add relevant keywords and make it SEO-friendly.
Images of a product is a very important thing on an eCommerce website. It explains the product and triggers the sale factor. That is why; it is important to use unique, compelling and quality images on your website. Moreover, the images have great SEO potential with Google images and can drive a lot of traffic to your website.
Avoid Broken Links
You need to provide the best experience to the visitor of your website. Having broken links on the website is not a good experience for the visitor. You should regularly check all the links of your website and remove the broken links.