TikTok is a social network with the fastest-growing community in the world. It allows users to create and share videos with filters, music, and other features.
Some of them may be joyful, and some – cringe, but you are guaranteed to become addicted to them!
TikTok is seen as filling the space of unfavored People’s faces, but there’s far more than that. It is the best platform for users to express their skills and talents creatively.
Some people don’t even know about the features so they post videos without any add-ons! Let’s have a closer look at TikTok.
A brief history of TikTok
Tik Tok was introduced to the public in 2016 and Musical.ly in 2014. These applications were temporary until ByteDance bought Musical.ly.
Later in August 2018, these two applications were committed to TikTok. From that day, short-term videos became very popular and developed more than 1.5 billion downloads worldwide.
TikTok welcomes creators and encourages them to express their personality and permits them to share their originality, creativity, and important life moments, with the world throughout their videos.
The short videos principally contain singing, dancing, you can also comment over videos. Users can as well make videos with comical video effects, filters, or different editing and music tools. As a TikToker, you can also film “reactions” or “duets” where you imitate someone else’s video.
What is TikTok?
Tiktok is one of the most popular social networks of our time. Throughout the Covid-19 pandemic, the app has dramatically increased the number of active users. Users of this application can shoot collective videos with their friends, record karaoke clips, and much more. For several years now, the social network has been at the top of Google Play and AppStore applications.
Even though the target audience of the application is young people, it appeals to users of all ages. TikTok proves that the concept of short videos is the most optimal in terms of distributing entertainment content.
That is why the company’s motto is: “Live in the moment, share your creativity.”
The app is available on Android devices as well as Apple devices and includes numerous tools to satisfy your creativity. You can go live, use digital masks, record stories, and share them on other social networks.
Is there anything interesting to do or watch on TikTok or it is mainly lip-syncing? Though lip-syncs had been the primal purpose of musical.ly, the app has transformed into a vast social-media and recreation platform. Dancing is in remarkably large on the app, which is quite common on the musical video platforms, but so there are other motion-primarily based sports like gymnastics, cheerleading, and parkour. Comedy is massive, even though it’s often lip-sync–based comedy, which is something better experienced than explained. Essentially, you can find a little bit of the whole lot there.
How popular is TikTok?
TikTok was launched in late 2016, and it has gain popularity widely in the first two years. It now has more than 850 million active users and stands at the 9th position within social media networks. It stands ahead of LinkedIn, Snapchat, etc.
155 million active users from China open the app every day, they mostly use Douyin which is the Chinese version of the app. Many Asian countries essentially greet TikTok. Matter of fact, it took about six years for Instagram to gain the same amount of users that TikTok reached in just three years. For example, for Facebook, it took nearly four years to reach this milestone.
How many downloads does TikTok have?
TikTok was honored as the most downloaded app in recent years; In 2019 solely, it had over one billion downloads in the App Store and one and a half billion downloads in the Google Play Store. The company achieved its first billion followers in February 2019, and within eight months, it gained another half-billion more. The latest statistics show that the app was downloaded 615 million times from January to November 2019. It is a six percent increase comparing to the previous year. If the growth continues, the app will most likely become the most popular non-gaming app of 2019, leaving behind WhatsApp with 707.4 million and Facebook messenger with 636.2 million installs, respectively.
Since the launch in late 2016, TikTok has been ranked in 7th position of the top ten most downloaded apps ahead of Twitter and YouTube.
It wins teenagers all over the world:
TikTok is always the best when it comes to teens. 45% percent of TikTok active users aged between 16 and 24. It spreads widely among teenagers, but some adults have never heard about it, which it’s mainly because of design. The app was designed for people under 18, as their target audience was always teenagers. The company understands the younger generation better than other social media networks.
Though they chose the audience of 18 and below, they knew their habits, preferences, and expectations. The network helps teenagers to bring out their creativity and makes it easy for creators as they can do videos of the dancing, singing, lip-syncing, etc. In the current highly-competitive world, teenagers tend to show themselves out on TikTok, they tend to buy real TikTok likes which helps to overtake rival’s videos on the TikTok network.
TikTok usages by Country:
The app becomes more and more popular in Asia, especially in India. In the year 2019 alone, India has made 277 million downloads, which is nearly half of the total downloads in that entire year. The app is about 60% of the entire India downloads.
India is followed by China with 46 million downloads and the United States with 38 million downloads in 2019 alone.
From the total number of downloads of the app, 467 million came from India, while 174 million downloads are from China. Accumulatively, they generate nearly 40% of the total downloads. According to the calculations, the United States contributed 8.3% of the total, which are 124 million downloads.
Accessibility of TikTok
The app is available in 155 countries and 75 languages, covering the vast majority of the population. It is interesting how TikTok has got a broad audience worldwide in a short span. Most western TikTok’s audience used Musical.ly, and most eastern TikTok’s viewers have used a similar app called Douyin.
TikTok’s big portion of followers is from India, 20 million people are using the app daily.
TikTok is more natural to bring an audience than any other social media apps. The company competes on the top-level against other social media giants and it is currently the leading platform for creators.
Whether you are a social media marketer or user, don’t take TikTok lightly. It is worth paying attention to.