How to grow your following on Instagram

Whether you are a fashion influencer, a mommy blogger, a comedian or specialized in home improvement: Instagram is the place to be to interact with like-minded people and grow a following. It’s an accessible platform where people can share inspiring and beautiful pictures and videos of their creations, outfits, trips, purchases and day-to-day life. Not only can you interact with fans and reach a new audience, you can also increase your website visits and your sales through the platform. But to do this, you will have to know how to reach your audience and how to create a fanbase. We will give you tips on how to grow your following on Instagram.

Create good content

Instagram is a visual medium above all. To catch the attention of your target audience, you will need to make an effort to create good visual content. Not just any picture will do. Take the time to discover how to create the best images and videos, learn from the best and try to be original. It will take some time and practice to make good photos and videos, but it will most definitely be worth it.

Find your following

Most people use Instagram because they like to share their thoughts, feelings, outfits, creations and life with others. If you want to be successful on the platform it will be important to find your target audience and adjust your content to their liking too. The easiest way to gain a following is by buying German Instagram likes. You will get a big following without any effort. If you do want more interaction and genuine followers, you will have to invest in quality content, use proper hashtags and interact with your followers as best as possible.

Use hashtags

Instagram makes good use of hashtags to label content and to make it easier for users to find the content they are interested in. If you are posting photos or videos, it is important to use hashtags and to use them in the best way possible. Make sure to use a hashtag analytics tool to find the best hashtags for your particular niche. You want to use hashtags that are popular, but that are not too competitive and overused. 


Instagram stories and reels offer the unique opportunity to use the platform for more than just sharing beautiful images. You can actually engage in storytelling to capture the attention of your followers. Storytelling is an important marketing strategy and makes the audience more invested in your story and what you have to offer. Make sure to use storytelling to build trust, familiarity and engagement.

Content strategy

Although it might seem that most people just post whatever they like on Instagram, nothing is further from the truth. Most users have a well-though-out content strategy they apply on everything they share. Having success on Instagram is kind of like a marketing campaign. You have to know what to share, with who and when you should share it. By working out a content strategy, you create a plan to optimize your content for the coming period. 


Instagram is all about interaction. It is simply not enough to just post pictures and videos and be done with it. You want to engage with your followers and follow, like and interact with like-minded people and brands. Only then you will build trust, loyalty and engagement on your account. Instagram likes its users to interact with each other. Active users will be rewarded on the platform with more views and a better position on the app.


Welcome to the Night Helper Blog. The Night Helper Blog was created in 2008. Since then we have been blessed to partner with many well-known Brands like Best Buy, Fisher Price, Toys "R" US., Hasbro, Disney, Teleflora, ClearCorrect, Radio Shack, VTech, KIA Motor, MAZDA and many other great brands. We have three awesome children, plus four adorable very active grandkids. From time to time they too are contributors to the Night Helper Blog. We enjoy reading, listening to music, entertaining, travel, movies, and of course blogging.

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