Disclosure: I am participating in a VIN campaign hosted by Emergen-C®. I am receiving a fee for posting; however, the opinions expressed in this post are my own. I am in no way affiliated with Emergen-C and I make no claims about Emergen-C as a product or its effectiveness.
I’ve been using Emergen-C for many years myself and I also purchase their Kidz Emergen-C too but now Emergen-C is doing something remarkable.
Now listen, Emergen-C has put together an which is a great campaign.
Emergen-C transforms more than just water. They believe that access to clean and safe drinking water is a basic human right. Because clean water is so important to the product, they believe that having access to clean and safe drinking water is a cause that is fundamental to the brand values and it is a cause that Emergen-C is passionate about.
Let me tell you more about the campaign: This year, Emergen-C’s partnership with charity: water is encouraging you, me, friends, family and co-workers to participate in a “#40Pounds Challenge”.
On March 22, 2016, which is World Water Day, Emergen-C and charity: water are kicking off a consumer challenge to demonstrate the burden that people in developing countries have to carry on a daily basis.
What you may not know is that the #40Pounds Challenge demonstrates the weight of a full Jerry Can mainly women and young girls have to carry daily to provide water for their families.
The sad thing is that as long as this weight has to be lifted on a daily basis, they will be held back from education, access to basic personal care and safety.
Forty pounds doesn’t just represent the physical weight of a full Jerry Can, it is the representation of the overall burden those who don’t have access to clean safe water have to carry every day. As long as this weight has to be lifted on a daily basis, they will be held back from education, access to basic personal care and safety.
This is because they often spend up to 3 hours every day walking to collect water and walk miles hauling 40-pound Jerry Cans. Asa result, girls can’t go to school because their day is spent collecting water.
Can you imagine not having access to clean water? OMGoodness NO! That’s why this challenge is so important and why we have to bring awareness around it, because access to clean water transforms lives: it improves health, enhances education opportunity, and empowers women in developing countries.
The global water crisis that is affecting developing countries throughout the world is very important, it’s nothing to push aside for it is affecting lives.
We must join in on the #40Pounds Challenge so we can make a difference for these women and girls. You and I can pick up something that is 40 pounds in our everyday life, take a picture and tag a friend on Twitter and Instagram using the hashtag #40Pounds and tag @emergenc!
I can hear you asking how would that help? Well by snapping a picture holding 40 pounds of anything found around your home, you’re easily helping to “lift the burden” that these women and girls face each day. For each photo uploaded, Emergen-C will donate [$5] to charity: water to help bring clean water sources to Ethiopia.
charity: water is a non-profit organization that brings clean, safe water to people in developing countries around the world. 100% of public donations go directly to funding sustainable water solutions in areas with the greatest need. Are you aware that 663 million people around the world lack access to one of life’s most basic needs: clean and safe water?.
Emergen-C has stepped up to the plate to make a difference now we all need to follow in their footsteps.
Just upload the photo to Instagram and Twitter with the #40Pounds, tag @EmergenC and don’t forget to tag/challenge friends, family, co-workers, kids and other people you know.
Let’s help Emergen-C make a difference in Ethiopia by helping to supplying clean water, we can do this every one!!
Here is my #40Pounds Challenge photo: I loaded my can with books inside to get the feel of 40 pounds and its heavy indeed.
To learn more, please visit at charity:water website.