Most AdWords consultants will rarely let you in on their business processes unless you first sign them on as your consultants. Some come with trade secrets learnt from years of experience and would want to put such experience to good use in making them more money. However, for the few who are open enough to let others in on their business processes, then the following issues rank highest amongst things to consider when selecting an AdWords consultant or an AdWords management company.
Setting Out Clear KPIs at the Onset
So you have identified a good AdWords consultant or google AdWords management company and you are ready to move ahead, however the worst mistake you can make is to ignore setting out the daily or monthly goals as part of your KPIs. The surest way to skew the consultancy process purely to favor the consultant is to forget giving them certain predefined deliverables. You will basically be flying blind without knowing whether their efforts are yielding any quantifiable leads and sales. Therefore, stop making the deliverables too open-ended and ensure your KPIs are clear and productive.
Aspects to Consider Before Setting Out the KPIs
Since you now understand the importance of setting out quantifiable KPIs, it’s important to make the work of your adwords consultant easier. Make sure they fully understand how your business operates, the industry you are in and the overall projections of your business. The projections will outline your expectations from the industry and any issue that might be relevant to the AdWords consultant’s work. If you are working with an AdWords company, then you might need to set up several accounts for all the different advertising portfolios you will have.
Ensure Your AdWords Consulting Service Can Experiment
Some companies are too strict and won’t allow any experimentation on their website design, landing pages, demographic approach or even a change in their product design. This is normal especially for large and previously successful companies. However, it can be a major mistake since pivoting is crucial in any business. You should be able to change certain processes once your AdWords management company advises you to do so, and the advice makes business sense.
Your campaign should also be flexible enough to be changed at a moment’s notice. The market responds differently, and a minor change can occasion vast market reactions in either direction. If the changes and reactions are good, allow your google AdWords consulting service to do their work and deliver quality results for you.
Make Space for Remarketing
A proper remarketing strategy is something you should consider in the course of your AdWords campaign management. You should ensure that any misstep is immediately corrected, and you stick to a working strategy since the messaging has to be sustained and this should lead to more conversion. The best AdWords management services tend to know when a certain message has reached its elastic limit and will have different iterations of the same messaging to keep your AdWords campaign fresh and up to date.