TTPM® is a leading product review site and retail portal for toys, tots, pets and more. The site creates more than 5000 independent reviews annually, including video reviews, which millions of consumers access each month.
Helping consumers was what the TTPM Diaper Challenge is all about. It was recently launched and offers parents a great resource for finding out the best diapers to suit their babies’ needs. Parents spend $2,000 on diapers per child, so knowing which diapers are the best value is important. According to TTPM Editor-in-Chief, Jim Silver, “The TTPM Diaper Challenge provides reliable a qualitative review of the various diaper brands in real-world usage by the participants.”
For the TTPM Diaper Challenge, a select group of parents went through 5,000 diapers, in 30 days, including 10 brands, and reviewed the diapers in 6 key categories. The categories included absorbency, odor, fit/flexibility, comfort, and quality. Participants weren’t told the prices so they could evaluate the diapers only on performance.
The challengers rated the diaper brands on a scale of 1-5. The brands included in the TTPM Diaper Challenge included: Bambo Nature, Babies R Us, Earth’s Best, Huggies Little Snugglers, Kirkland, Luvs, Pampers Cruisers, Parent’s Choice (Walmart), Seventh Generation, Up & Up (Target). The best overall performance with a 4.3 was from Huggies Little Snugglers that received high marks on absorbency (4.8), odor (4.3), fit/flexibility (3.8), comfort (4.8). At $0.37 each it was considered the mid-point price range.
With so many people interested in eco-friendly options, TTPM also took a look at some greener brands too. Although a selection of reviewers commented that eco-friendly diapers were not a major factor in making a purchase, nationally there is a demand. TTPM did review three brands: Bambo Nature, Earth’s Best, and Seventh Generation. For overall performance, Seventh Generation took the lead with a score of 3.8. Bambo Nature (3.3) and Earth’s Best (2.0).
TTPM also has an app that can help you comparison shop while you are in the store. If you are out shopping and see a lower price on TTPM, just show it to a store manager while you are in the store and most of the time they will price match. You can download it here.