In today’s business world, your customers will expect to have their goods delivered in a quick, efficient manner. They will expect you to have a web presence. They will want to be able to contact you 24/7. All of this means that your business needs to be digitized to keep up with demand and your competition. Here are the best ways to begin digitizing your business.
Use A CRM
A CRM (customer relationship management) system is going to be absolutely essential if you want your digitized business to run as smoothly as possible. They enable you to keep all of your information in one place that is easy to access. It’s like a digital filing cabinet except that rather than manually searching for documents, you can set up automatic searches that make things a lot quicker.
A CRM also means that your team is able to access documents themselves rather than needing you to find them for them. You can set up specific access requirements, so that the more sensitive data is protected and only viewable by you or whoever you choose to be able to see it. A CRM can even remind you when contracts are coming up for renewal, and you can add notes to a customer’s file so that no matter who is talking to them, they will be able to pull up all the information from previous discussions; this makes it quicker and easier for the customer too.
Move to the Cloud
If you haven’t already done so, you should move to the cloud – a digital storage space that’s more secure and beneficial to all companies, regardless of size and industry. If you’re unsure on how to make this digital transformation, then ask the professionals. They will be able to help you, and respected specialists can make the move with minimal disruption. The benefits of the cloud include: accessible data, working in real-time, reduced IT costs, scalability and flexibility. If you’re worried about data loss, then there are many companies who can prevent data loss from the cloud and retrieve anything that may have been accidentally deleted.
Have An Online Store
Even if you have a physical store already, it’s important that you also have an online store. It’s what can make the difference between a business that works relatively well and makes a small profit, and one that makes a huge profit and can boost you to the next level. If you don’t have a store at all right now, moving to the digital space before you open a physical store can often be the best way for your business to grow. It is less expensive and it has a much wider reach so you can sell your goods and services to many more people than if you were location dependent.
If you have an online store, you need to ensure that your delivery services are good ones. Preferably, you want a delivery service that can make accurate guarantees like next or same day delivery. Take the time to search around and find out how much you will be charged for delivery and how reliable the companies are that you are looking into. Another question to ask yourself is how you are going to charge for delivery. Will you, for example, simply pass on the cost to your clients? Will you ‘hide’ it in the product price? Or will you pay for it yourself and offer free delivery? Get this right, and your customers will return again and again.