European ski resorts have often legendary status. At the top of the pile is Verbier, an Uber-luxury resort which attracts members of the British Royal family.
As a matter of fact, you can’t consider yourself a luxury skier until you’ve experienced Verbier at least once in your life. This truly is the playground of the rich and famous.
After tentatively announcing itself as a ski resort during the 1960’s ski boom, this traditional village nestled in the idyllic mountain forest of the Swiss Alps has since become of a giant of the European ski scene.
Boasting luxury chalets, Michelin restaurants, awe-inspiring scenery, world-class skiing and one of the best apres-ski scenes anywhere, Verbier is the choice for A-listers such as Richard Branson, Leonardo DiCaprio, James Blunt, Madonna, Jamie Oliver, Jude Law and The Beckhams.
Boasting over 400km of perfectly sculptured piste, Verbier is the largest ski resort in the 4 Vallées region. The runs are regarded as some of the most challenging and rewarding in Europe.
The vast diversity of pistes makes Verbier ideal for all-comers. Ski schools, nursery slopes and a creche mean families are well-catered for and an extensive menu of blue, green, red and black runs gives skiers of all levels a chance to test and improve your skills.
For long-distance enthusiasts, there are 22km of cross-country tracks to explore and ample of opportunity to go off-piste. Snowboarders can tackle obstacles on dedicated powder parks which offer awesome freeriding from Mont Gelé and half pipes at Mont-Fort and Les Ruinettes.
As you would expect from a premium Swiss ski resort, exclusive chalets are in abundance and redefine the meaning of luxury. Verbier accommodation pushes the boundaries of luxury by going beyond style and cozy furniture to deliver first-class service and hospitality as well. The Luxury Chalet Company have a huge selection of luxury catered ski chalets throughout the Verbier region, perfect for those who love ski-in ski-out options as well as spas and hot-tubs!
For example, with Ski Armadillo (https://skiarmadillo.com), guests are given exclusive access to concierge service that will assist you with every element of your skiing holiday. You can even order your own private cordon bleu chef to prepare a meal for you in your chalet.
Exclusive Apres Ski Scene
The après-ski scene in Verbier is already in full swing before the slopes even close. Together with the slope-side bars such as the Tipi, the strip directly above the main lift station at Medran is heaving with revellers. Pub Mont Fort, La Farinet Lounge Bar and Offshore Cafe are among the faves.
There are other lively hangouts geared towards a more sophisticated atmosphere. Start off on the relaxing sun terrace of the Rocks Bar for stunning views of the Alps before heading over to Le Mont-Rouge wine bar for a gourmet meal and a soothing atmosphere.
When you’re ready to hit the dance floor, the renowned Farm Club, with more than 30-years’ experience in its locker, is regarded as an alpine institution. And if you want a night of the alcohol, why not hire a helicopter and witness the awesome terrain from the air.