Being a stay-at-home mom is a full-time job, and trying to run an event planning business alongside that can seem all but impossible. However, just because you’re a SAHM doesn’t mean that you can’t also run a successful side business! With the right tips and tricks, you can not only run your business but continue to grow it into a successful local brand.
To help give you an idea of how you can do this, here are four tips that you need to keep in mind.
1. Learn How To Market Effectively
When running an event planning business as a SAHM, marketing effectively will be one of the biggest tools in your arsenal. While online advertising is good, many event planners tend to stay local, especially those balancing work and family. This will make offline advertising even more important, and studies show that people are often more engaged with printed materials rather than digital, which they tend to skim in under 15 seconds.
Consider advertising your services with business cards and pamphlets distributed to local party stores, wedding venues, catering businesses, and flower shops. This can help get the message out about your business without you having to do a lot of marketing elsewhere.
2. Rely On a Partner
As a SAHM, having a business partner can be essential for helping to manage all the details of your business, and it can help take some of the burdens off of your shoulders. When looking for a business partner, make sure that you share the same values and have the same goals in mind. It would be optimal if you have a history together as well, so you’ll know that you can count on them. Your partner’s skills should complement your own, and you should both have clearly defined roles. Although statistics show that around 70% of business partnerships fail, by keeping these things in mind, you can help yourself find the best candidates possible so that you can both succeed.
3. Catch Up After Hours
Once you put your kids to sleep, you’ll have a bit of time to get in some extra work before it’s time for you to hit the hay as well. This can be a great time to finalize projects and ensure that your schedule is running as smoothly as possible. Planning events can have many different components, from invitations to decorations, food, and activities. Use this time to ensure that any events you have coming up are on track and that you don’t have any deadlines creeping up that you may have trouble making.
Although working at night may not sound fun, it can help you take care of tasks that you didn’t have time for during the day.
4. Take Advantage of Nap Time
Naps are essential and when you put your kids down in the afternoon for a nap, it may be worth catching a few z’s yourself. Taking a brief nap in the afternoon for about 10 minutes can help give you the mental break that you need to stay focused throughout the rest of the day. Think of it kind of like a mental refresh button.
A short nap at this time can leave you feeling more refreshed, calm, and ready to tackle anything else that needs to get done that day.
Making the Most of Motherhood and Business
Although being a stay-at-home mom is a full-time job, this doesn’t mean that you can’t also run a successful event planning business. With these creative tips, you can help your business thrive without having to sacrifice any time spent with family.