Your website is one of the most important tools in terms of digital marketing. It is the first thing your customers and those whose interests you have piqued will visit and what your online visibility depends on. Designing one that is intuitive to use and easy to navigate is not only imperative, but it significantly influences whether the user will continue with their transaction or not.
Indeed, building a website is more than just the color scheme or the font faces. You must consider how your customer sees and uses your website, and make sure there will be no hiccups that will prevent them from navigating your website properly.
Don’t be afraid of white space
White space makes it easy for your content to be read. There will be no distractions that will keep the user from reading the fine print. A study made by Crazy Egg said that white space increases user attention by 20%. In addition, white gives off a sophisticated and modern vibe that will make your website look fresh.
However, too much white space can also keep you from putting valuable content on the first fold of the page. The key here is to strike a balance between what you want to convey on first fold and surrounding that with white space so it can be highlighted.
Be mobile responsive
Most users access websites via their mobile phones. For this reason, your website must be able to adapt to different mobile devices, whether they are smartphones or tablets. Responsiveness doesn’t just mean that your website adjusts to the size of the device, but its navigability must be appropriate for the device too.
It’s important to note Google has already started penalizing websites which aren’t mobile adaptive, making sure that those which are, can be seen on top of the first page of the search engine.
Improve website speed
In relation with mobile responsiveness, your website must load fast. Because users are accessing content using different devices, usually on-the-go, they expect the page to load fast and easy. They expect the page to have fully opened in less than 2 seconds, and they leave if it loads for more than 3 seconds.
You can use the PageInsights tool from Google so it can tell you if you need to resize images or remove unnecessary effects on your website which slows down its loading time.
Optimize website copy
Users go to websites with a question in mind. It is your job to provide the answers through your content, written in your preferred tone or persona. However, most businesses forget that having a persona is an invitation to be verbose with their copy. The purpose of the persona is to find a speaking tone and style that best connects with your demographic. Your content must be clear and concise. If you can present your copy in bullet points, please do so to avoid brick paragraphs.
You should also use keywords within your copy, with the primary keyword used in the heading so that search engines can crawl your website easily. As for your domain name, make sure that it isn’t a name that’s too complicated. You may click here to start a domain name search and see if your preferred name has been taken or not.
Use hyperlink differentiation
When you put links within the text, you want the users to click on it so they can check out. Make sure that they can see that the text is hyperlinked by changing the color of the linked text or underlining it.
These are some of the ways you can redesign your website so that your visitors will not have a hard time with navigation.