What if you could divide your visitors into behavioral segments? What are behavioral segments? Behavioral segmentation is a technique of dividing all users into segments or groups based on their behaviors.
The benefits of behavioral segmentation are that it helps you increase conversion rates by targeting the right audience with the right message. It also allows marketers to give personalized content to each visitor, which increases customer loyalty and brand advocacy. Here are the benefits of behavioral segmentation and some examples of successful behavioral segmentation implementation:
Benefits of Behavioral Segmentation
With the millions of people who visit websites daily, it can be difficult to know how to target all those visitors. That’s where behavioral segmentation comes in. Behavioral segmentation allows you to group users together based on their behaviors. This means that you can target each behavioral segment with the most relevant message, which will increase your conversion rates.
In addition to increasing your conversion rates, behavioral segmentation also has other benefits:
Increased customer loyalty and brand advocacy.
When customers feel like they are getting personalized content that is relevant to them, there is a high chance that they will want to stick around and become loyal advocates of your brand. Behavioral segmentation allows you to identify your most valuable behavioral segments and give them content that will resonate with them the most.
Increased ROI on marketing campaigns.
By understanding what kind of users are visiting your website, marketers can better understand which behavioral segments would benefit from a specific campaign or piece of content before investing in it. This allows for more targeted advertising efforts, which ultimately leads to increased conversions and ROI.
A/B testing becomes much easier when behavioral segments are involved.
In order to prioritize which messages you want to test, behavioral segmentation allows marketers to group users together based on their behaviors and tailor the content accordingly. This means that it’s easy for A/B tests to be run because there is no guesswork involved in choosing what version of an ad or landing page will work best with each behavioral segment.
If your conversion rates increase after implementing behavioral targeting strategies, then you know exactly which message should go out across all channels, so more people see it!
Gives insight into customer journeys
By understanding how visitors behave on your website, you can get a better idea of where they came from (e.g., PPC, social media, organic search), what pages they are visiting, how long they plan to stay on the page and which links/buttons they interact with.
This insight is extremely valuable in helping you understand your most successful customer journeys so that adjustments can be made accordingly to maximize revenue per visitor.
Allows for more effective targeting of specific demographics
Knowing what behavioral segments exist within your audience allows you to better target potential customers with the right message.
For example, let’s say you have a behavioral segment of people who are interested in purchasing your product but haven’t made a purchase yet – by targeting this behavioral segment and offering them something that will benefit their decision-making process (e.g., information about shipping or returns policy), you can increase conversions within these behavioral segments to maximize revenue from each visitor.
Examples of Successful Behavioral Segmentation Implementation
Behavioral segmentation is not that difficult to understand and implement. The most important thing to remember is that behavioral segmentation will only work if you have the right data and tools at your disposal, so make sure that both of those things are in place before starting a behavioral segmentation campaign!
The following examples show how successful behavioral segmentation and targeting can be:
- Customers Who Bought This Item Also Purchased (Amazon) – Amazon effectively uses this tactic by showing customers other products they might like based on their purchase history. It’s easy for users to find what they want because all options are presented within one page without clutter or noise taking away from product discovery efforts.
- Retargeting Visitors With Abandoned Carts (Privy) – If someone has added an item to their shopping cart but didn’t complete the purchase, Privy will show them a popup ad for that specific product when they visit other websites. This is an effective strategy of getting customers back to your website to finish the purchase process.
- Segmenting New and Returning Customers (Netflix) – Netflix differentiates between new and returning customers by displaying different messages on their homepage. New potential customers are encouraged to sign up for a free trial, while returning customers are given the option to continue their subscription or view available content.
- Behavioral Segmentation on Homepage (Google) – Google tracks user behavior on its search engine results pages (SERPs) and uses that data to display relevant ads based on what people have searched for in the past. This is helpful for those who are performing searches that they might not normally, as it can help them find what they have been looking for more quickly.