The SEO industry market is big, in fact, it’s expected to reach $103.24 billion in value by 2025. So, as a business owner, you’ve most likely been told of the importance of SEO in helping people find your business.
But to understand SEO and to use it to your business’s advantage, you must know the difference between on and off-page SEO. This is especially important if you’re hiring an SEO agency and have to choose which you need from them: on-page SEO services or off-page.
Here, we discuss the differences between on-page and off-page SEO and how each may influence your search engine rankings.
Explaining On-Page SEO Services
Essentially, on-page SEO takes a look at what your website or page is about. On-page factors largely determine what keywords you rank for in search engines like Google or Bing. These include factors such as your title tags, headings, alt text for images, and so on.
Example: Title Tags
Your title tag, specifically, is the page title as it appears in the <title> tag within the <head> element of an HTML document. A title tag is the most noticeable part of a search snippet when you enter a query on Google in particular.
Moreover, your title tag is what Google crawlers use to understand what your content is about so that they can make decisions as to how high to rank it in search results. This is similar to how keywords let users know what your content is about.
Unraveling Off-Page SEO Services
In contrast to on-page, off-page SEO looks at how popular and how trustworthy your website or page is. Off-page factors play a large role in influencing how high you rank in search engine results.
Factors such as backlinks help improve your website’s domain authority. A person creates a backlink whenever they include a link to another individual’s website on their own website. Essentially, a backlink is a sign of approval from another website that signals they trust your content enough to advertise it on their own website.
You can get backlinks organically, or, you can get them through collaborating with other businesses in and around your industry.
On-Page VS off-Page SEO: Which Is Best for Business?
Although on-page SEO allows you more control in how you rank, both on and off-page SEO are essential to your digital marketing strategy.
But, taking on both can be a lot of work for one person, which is why business owners often trust their SEO to professional services. Visit this website to discover the benefits of hiring SEO services.
Learn More About SEO Practices
By familiarizing yourself with the difference between off-page and on-page SEO services, you can now implement both to help more potential clients or customers find your business. But remember, SEO is a lot for one person to take up on their own, especially for a business owner, which is why many trust their SEO to industry experts.
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