Mobile App vs Website: Which Do You Need?

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More people are owning a mobile phone and using them to surf the web. You’re wondering if you need an app or a mobile website. Here’s your app vs website guide.

Mobile internet use now exceeds desktop internet use. Because of this fact, there are many ways to appeal to a mobile-driven audience. The two most common methods are optimizing your website for mobile use and creating a mobile app.

Here’s the issue — which option does your company need? While the ideal answer is both, there’s no denying your company may benefit more from one option than the other.

If you’re still unsure of the mobile app vs website facts, here’s an easy way to know which option you need.

Mobile App vs Website: What’s the Difference?

Here’s a breakdown of these two different mobile browsing options.

A mobile website is your company’s main website but accessed on a mobile device.

Most mobile websites focus on user-friendly design points that ease the mobile viewing experience. These points include continuous scrolling with an emphasis on visual content.

A mobile app is a separate program downloaded or purchased from a phone’s app store. Apps are more customizable to a specific business and streamline certain processes such as purchasing products. Apps are meant to increase convenience.

The Pros of a Mobile Website

Mobile websites are becoming a necessary website design feature. But they come with their pros and cons. Let’s review the pros first.

Responsive

When your audience accesses your mobile website, you can ensure your website looks great on all types of phones and even all devices.

Many CMS platforms such as WordPress offer themes that come with responsive design features to streamline the design process.

Increase Your Reach

It’s easier to reach a wider audience with a mobile website. It’s likely more people will visit your website than download your app.

The Cons of a Mobile Website

Next, let’s review a few cons of mobile websites.

You’re Still Limited

One of the benefits of an app is you can design your app to enable all necessary functions your customers can use. While mobile websites are advanced, you may still be limited in some aspects.

Can Only Access with WiFi

Another benefit of apps is your customers can access them anywhere. Your customers can also access your mobile website if they’re somewhere with WiFi.

The Pros of a Mobile App

Mobile apps are becoming more popular among businesses. But they still require more complexities. Here are a few pros:

They’re More Popular

Data is stating apps are more popular than websites. Your customers will enjoy faster loading times, better content, and overall increased ease of use.

Easy to Design

Even though mobile apps require complex coding, it’s becoming easier to design them. For businesses who can’t afford an app developer, you can use an easy App Builder to create your business app.

The Cons of a Mobile App

Functionality can be tough. When it comes to apps, you have to think of different devices and operating systems. This can make app functionality difficult.

Need More Technology Help?

Now that you understand the mobile app vs website differences, you probably know which option is best for your business.

Do you need more technology help? Visit our technology section for advice and tech trends.

Mobile internet use now exceeds desktop internet use. Because of this fact, there are many ways to appeal to a mobile-driven audience. The two most common methods are optimizing your website for mobile use and creating a mobile app.

Here’s the issue — which option does your company need? While the ideal answer is both, there’s no denying your company may benefit more from one option than the other.

If you’re still unsure of the mobile app vs website facts, here’s an easy way to know which option you need.

Mobile App vs Website: What’s the Difference?

Here’s a breakdown of these two different mobile browsing options.

A mobile website is your company’s main website but accessed on a mobile device.

Most mobile websites focus on user-friendly design points that ease the mobile viewing experience. These points include continuous scrolling with an emphasis on visual content.

A mobile app is a separate program downloaded or purchased from a phone’s app store. Apps are more customizable to a specific business and streamline certain processes such as purchasing products. Apps are meant to increase convenience.

The Pros of a Mobile Website

Mobile websites are becoming a necessary website design feature. But they come with their pros and cons. Let’s review the pros first.

Responsive

When your audience accesses your mobile website, you can ensure your website looks great on all types of phones and even all devices.

Many CMS platforms such as WordPress offer themes that come with responsive design features to streamline the design process.

Increase Your Reach

It’s easier to reach a wider audience with a mobile website. It’s likely more people will visit your website than download your app.

The Cons of a Mobile Website

Next, let’s review a few cons of mobile websites.

You’re Still Limited

One of the benefits of an app is you can design your app to enable all necessary functions your customers can use. While mobile websites are advanced, you may still be limited in some aspects.

Can Only Access with WiFi

Another benefit of apps is your customers can access them anywhere. Your customers can also access your mobile website if they’re somewhere with WiFi.

The Pros of a Mobile App

Mobile apps are becoming more popular among businesses. But they still require more complexities. Here are a few pros:

They’re More Popular

Data is stating apps are more popular than websites. Your customers will enjoy faster loading times, better content, and overall increased ease of use.

Easy to Design

Even though mobile apps require complex coding, it’s becoming easier to design them. For businesses who can’t afford an app developer, you can use an easy App Builder to create your business app.

The Cons of a Mobile App

Functionality can be tough. When it comes to apps, you have to think of different devices and operating systems. This can make app functionality difficult.

Need More Technology Help?

Now that you understand the mobile app vs website differences, you probably know which option is best for your business.

Do you need more technology help? Visit our technology section for advice and tech trends.

 

LisaLisa

Welcome to the Night Helper Blog. The Night Helper Blog was created in 2008. Since then we have been blessed to partner with many well-known Brands like Best Buy, Fisher Price, Toys "R" US., Hasbro, Disney, Teleflora, ClearCorrect, Radio Shack, VTech, KIA Motor, MAZDA and many other great brands. We have three awesome children, plus four adorable very active grandkids. From time to time they too are contributors to the Night Helper Blog. We enjoy reading, listening to music, entertaining, travel, movies, and of course blogging.

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