7 Ways to Reduce Packaging Expenses in Your Manufacturing Company

With the markets becoming increasingly competitive, it is important for manufacturing companies to look for ways to cut expenses related to the operations. One of the areas of operations that this can be done in is with regards to product packaging. These are seven ways that can help companies shrink the packaging costs of their products: Use Flexible Packaging As far as kinds of packaging go, flexible packaging is among

3 Reasons Why You Should Design Your Own Logo

When you are an entrepreneur, there’s always so much to do, and it’s easy to completely forget lower priority tasks like logo design. However, branding is extremely important for your business success, and your company logo is a big part of your brand (just think about the iconic logos of companies such as Nike or Apple!). So stop neglecting it. Your company needs a logo. Get it done! Don’t rush

5 Organic Link-Building Methods That Are Effective for 2018

Image credit In terms of SEO, link-building is a necessary yet challenge tool and it gets harder every year to keep up with what the industry requires for natural link-building methods.   The one thing about link-building that has not changed is that it is about building connections and developing new strategies for outreach. Organic outreach is done when you have made your content truly desirable for the audience you seek

Ways To Digitize Your Business

Image Credit In today’s business world, your customers will expect to have their goods delivered in a quick, efficient manner. They will expect you to have a web presence. They will want to be able to contact you 24/7. All of this means that your business needs to be digitized to keep up with demand and your competition. Here are the best ways to begin digitizing your business. Use A

The Reason Governments Are In The Gold Business

Image credit The wealth of nations used to be stored in gold. Far back into human history, individual leaders and governments kept their wealth in gold, sometimes as gold jewelry and sometimes as coins and bars or ingots. Almost all coins contained some precious metal: silver and copper in smaller denominations and gold in highly valued coins. The average laborer may have never even seen gold in their lifetime. In

3 Ways Customer Loyalty Cards Boost Profits

Image Credit As a business owner, you are always looking for ways to bring new customers in, but also to keep current customers coming back. Once you get a customer into the door, how do you bring them back again and again? There are a lot of theories out there about how to bring customers back, but one of the most effective ways to bring improve retention is through a loyalty card

6 Steps to Improve Your CTR in Your Email Campaigns

First of all, let’s start by saying the fact that CTRs (Click-Through-Rates) in emails are unfortunately decreasing! Why do they keep decreasing? This is happening because of increase in the number of advertising emails, promotional emails and other emails which are not necessary to the recipient. Moreover, an email has a promo or social tab which gathers all these “spam” emails. These all lead to the recipient not checking the

You Get A Deal, He Gets A Deal, She Gets A Deal, WOW! What A Deal

Night Helper Blog has stepped out of their comfort zone and created a Amazon Deals, Savings, Lightening Deals, and Coupon page where we will share all the hottest amazon deals. As many of you know Amazon is one of the leading online shopping platforms that everyone shops on. It’s an  website that has just about everything you could possibly imagine! Products like for your home, car, outdoors, tools, toys, games,

Getting your Online Retail Right with Price Optimization Strategies

Online retail businesses are becoming a rage among everyone. But to be able to run such a business and maintain its profit scales is a huge challenge. This is because in the world of online retail, the competition is always cut throat and it only seems to be increasing with time. Pricing products right is the major key to attract profits as well as reach out to a vast customer

The Benefits of Different Marketing Strategies

Image Credit Entrepreneurs today are lucky to have many different real-world marketing techniques available to them. In some ways, retailing in the past was more difficult. Retailers only had so many options for marketing. It’s always a good idea to choose multiple marketing techniques. When people are able to do this, they can enjoy all of the advantages associated with these strategies. Internet Marketing Obviously, most people focus on online

Why Starting a Small Business is Easier than Ever

Image Credit When it comes to small business, most people think about all of the various complications and costs involved. If you are starting a brick-and-mortar business, then you’re going to need a location, insurance, inventory and a whole lot more. But starting a small business these days is a lot easier than it used to be. Let’s take a look at some of the reasons why you may be

Setting Up an E-store: 5 Things You Need to Know

Image Credit Having a great product or service for consumers is all fine and good, but in a global marketplace, you’ve got to market it, sell it, and promote it to customers. You may have a fabulous brick-and-mortar shop, but there is likely a greater audience that wants or needs your product or service.  Much like creating an eye-catching window display, your website can attract quality buyers and increase sales

The Most Common Business Website Mistakes

Image Credit Anyone who runs a modern business will know just how important it is to get the website right. This is the modern equivalent of the shop window, except able to convey a huge amount more information and provide countless services. However, there are good and bad business websites. If yours falls into the latter category, your business is likely to suffer as people do not have the patience

5 Professional Tips for Making Your Banners & Posters Stand Out

Going to an expo soon? You’re bound to see a myriad of banners and posters. And do you know what? most of them won’t necessarily grab your attention.  If you’ve ever manned a stall at an expo or an event, you know how hard it is to setup your stall to attract as many people as possible. Grabbing people’s attention amidst so much visual noise isn’t easy. So what’s the

Why Brands Should Protect Logo and Content.

When you’ve spent hours and hours trying to think of the perfect logo, it can be both overwhelming and stressful yet somewhat exciting. You’ve worked closely with a team of designers for several weeks and you’ve nailed the final product. It looks great, and now you’ve basically ready to show the world what you’re made of. However, if you haven’t thought about protecting, or trademarking this logo, you could run

Developing Your eCommerce Elevator Pitch.

Image Credit If you’ve already figured out how to describe what your company does in 30 seconds or less, feel free to skip this article—unless people just nod and change the subject when you tell them about it. If this is happening to you, it’s time to work on developing your elevator pitch. Here’s what you need to know to get them to ask you to tell them more. Any

Could Starting An Online Business Be The Perfect Next Step?

Your kids are quickly growing up, soon enough they’ll be starting school. Then what will you fill your time with? You could go back to your old job – or a similar one. But could you work it around school drop-offs and everything else that comes with being a mom? Instead of planning on heading back to a full-time job, why not launch an online business? You know those momtrepreneurs

Products That Make Payroll Easy!

Modern businesses are making vigorous efforts to lift the burden from the payroll department. Decreasing the department’s responsibilities can save the company money and provide a calm work environment. The following products can help increase payroll department efficiency and save the company money in the end: Debit Cards for Employees Prepaid payroll debit cards increase convenience for everyone involved. The payroll department does not have to process paper checks. Employees

Pinterest Strategies for Business Owners.

For many people, Pinterest is a way to unwind after a long day. For businesses, though, it’s a leading marketing tool, especially if you’ve already invested in e commerce web design. Every photo, or pin, can include a link back to your web page. If the image inspires people to click on it, you can seriously increase your web traffic, which often results in more sales. Follow these tips for