10 Tips for Online Marketing Agency To Choose The Best One
If you are the marketing manager, manager or director of a company, you probably already work with a digital marketing agency. It is also possible that internally, in the organizational chart of the marketing department, the figure of the online marketing manager is contemplated.
If not, there is the possibility that at some point, aware of the importance of optimally managing digital communication and marketing, you decide to look for an online marketing agency to manage the social media presence of your brand, help you improve the conversions of your e-commerce or any other aspect of this discipline.
If you do not know how to prepare this document, I will explain it to you in the article “How to make a briefing for a digital marketing campaign”. This document is essential so that any agency can present you with a proposal that truly meets your needs.
You can also consult Google. Those that appear in the top positions are already showing you that they work correctly in search engine positioning. Once you have selected them, we trust that you have taken us into account in your choice, evaluate the following 10 aspects to know if it really is the best online marketing agency Calgary for your company’s digital marketing.
Contents
10 Aspects To Know How To Choose The Best Digital Marketing Agency
The Team
Does the company have qualified personnel in each of the different areas? Nowadays, many agencies no longer have large teams on staff, but they opt for other formulas. One of them is by creating a network of collaborators specialized in each discipline: SEOs, social media managers, web developers, if possible, the best. In this way, we do not add talent, we multiply.
Their Clients
If a team has managed to gain the trust of prestigious companies, it will be a symptom of their good work.
Work Methodology
It is important to know how they work, what their processes are. It is not advisable to leave anything to improvisation; therefore, both parties must be clear about what the assignment is, how it will be managed and who will be responsible for each of the parts.
Experience
Have they worked on similar projects? If so, this must be taken into account. Let us remember that saying “experience is a degree.”
Trust, Communication And Empathy
Do you trust the team? Is communication easy? Do you speak the “same language”? Do you feel listened to and at the same time do they respond to you with new ideas or value propositions? If so, congratulations!
Track Record
We are not referring only to that of the company itself, but to that of the professionals who make up the team. There are currently many recently created online marketing agencies led by professionals with extensive experience in different areas of communication and marketing. The juxtaposition of this talent can be their main value.
Fees
The most expensive budget does not necessarily guarantee better work, but what is unequivocal is that cheap can end up being very expensive. No self-respecting professional will give away their knowledge or expertise. And this is what will add value to your project. Be wary of those who “package” their services as “3 posts for just 75 euros”, guarantee “top positions” in search engines for 50 euros a month or who create websites for 100 euros.
Advice
The digital marketing agency that will help you best is one that walks by your side, advises you and guides you in everything that concerns them with the sole objective of achieving the best results for your project.
Portfolio of Work
It is advisable that you take a look at the work they do. In the digital world this is very simple. All you have to do is access the social networks they manage, perform a search with the keywords they position for a client or visit one of the websites they have developed. This will give us a good idea of how they work.
Timing
It is important to specify how much time they will require to develop the work or put it into action. It is clear that many times the client is looking for immediate results, but everything requires minimum time. The agency must indicate what the execution times will be, and if they are not met, the reason must be stated.
We know that when you look for an agency you are looking for a travel companion who will help you solve your company’s problems, who will provide you with solutions that help you achieve your objectives. Hence the importance of choosing the agency that best meets the needs of your company.
