When you’re in the ecommerce business, there are an infinite number of tools that you could choose to utilize. Some of them are more important than others, so you have to be careful which ones you decide to use. One of the more interesting options to consider is the comparison shopping engine. What exactly is a CSE and why should you use one?
CSE Basics A comparison shopping engine is a tool that you can put on your ecommerce website that will allow customers to search through multiple sites at once for the same product. This helps people save time and makes them feel a lot better about making a purchase. When they don’t have to go around to 10 other websites to find what they’re looking for, things will go a lot smoother.
Implementing a CSE When you don’t know a lot about programming, it may seem like a pretty tall task to implement a CSE on your site. In this situation, you may want to use comparison shopping engine management by SolidCactus.com. They have a “hands off” approach that allows you to implement everything very easily. Build Trust Why would your customers choose to buy from you over one of the hundreds of other sites on the Internet?
You need to be able to develop some kind of trust with your customers. Otherwise, they will go on to the next guy to buy. With a CSE, you can build the trust that you need with most of your customers.