Brand recognition resonates with 77% of consumers who make purchase decisions based on the brand name.
You may be able to identify a business just by looking at their logo without the company name being part of the logo. You may also notice that you can correctly guess the nature of a company’s business by merely looking at their logo.
This goes to show that companies should not overlook the importance of their logo design in shaping the public perception of their company. It’s a key element in building a brand identity and has a huge impact on first impressions of your business.
It’s important to have a business logo that stands out above the rest. Keep reading for 5 key tips for choosing the best logo design for your business.
1. Know the Brand
As you design your logo, ensure that you have proper insights into the company. What the company does, what it represents, its corporate colors and its target clients. All these will help you create a brand identity that is captivating and memorable.
This will also guide you on the tone to use with the brand personality. It should be able to send positive vibes about your company products or services.
2. Visual Representation
Don’t underestimate the power of a good colored and designed logo. It’s a synonym of your brand and should be able to resonate that to the public. It creates visual impressions on the minds of the public and has the potential of building your business.
It should make lasting impressions when people interact with your logo. It has the ability to convert clients to loyal customers if they feel that your business professional, offers quality services and products and is trustworthy.
3. Distinctive Enough
A well-designed logo should be distinctive enough and easy to recognize. It should be simple enough to work across multiple media. It should be effective on any size whether on a billboard or small items like pens.
Adobe Spark’s logo designer should design one that is scalable and doesn’t pixelate lose its proportions elements.
4. Elements of The Logo Design Should Be Well Considered
When you design a unique concept of the logo, it makes your brand stand out. Its details are really important. The elements that build your logos such as color, shapes, tools, and fonts help convey your message about the brand.
Depending on the nature of your business, choose these elements as they are the visual and imagery representation of your company. They should be consistent with your brand communication ideas.
5. Keep It Simple
A simple logo is a more memorable design. Many global businesses have simple logo designs that easy to identify such as the Nike logo or the Apple logo. Your designs should have at least two colors at the most and should be neat and clean. People should get the message at first glance.
Brand Identity through Your Logo
Whether you’re rebranding or designing your logo for the first time, it’s important to communicate with the public in an effective way. Clients build brand loyalty if they associate your company with positive customer service, products or good services.
Ensure your logo design reflects your company insights and communicates your company’s personality
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