When you are an entrepreneur, there’s always so much to do, and it’s easy to completely forget lower priority tasks like logo design.
However, branding is extremely important for your business success, and your company logo is a big part of your brand (just think about the iconic logos of companies such as Nike or Apple!). So stop neglecting it. Your company needs a logo. Get it done!
Don’t rush to UpWork just yet, though. Did you know that you can use an online logo maker to create your logo yourself?
Here are three reasons why you should go the DIY route…
#1 It’s much more affordable
When you are an entrepreneur, you are driven by your vision, and this vision can sometimes cloud your judgement on more pragmatic matters.
You probably want everything related to your business to be of the highest quality, right? However, the reality is that you have a limited budget, which means that you have to be careful about how you spend your money. After all, cash is the lifeblood of any business, and once you run out of it, it’s game over.
You need to get into the bootstrapping mindset. Take a closer look at all the work that needs to be done. Which tasks can you do by yourself?
You can probably get more done than you think. There are tools out there that allow you to build websites and create designs without any coding or design skills. For example, hiring a designer to create a logo for you can cost anywhere between $250 – $2500… Or you could just use a free online logo maker. So why tap into your limited budget when you can do it for free? Only outsource when you can’t do something yourself.
#2 It’s much faster
There’s a saying “Money loves speed”. It doesn’t matter how great your idea is, if you are too slow to implement it, you are going to get outcompeted by your rivals. Remember, your competitors are working around the clock to get ahead, and their intention is to put you out of business.
This means that you need to get things done fast. However, if you outsource logo design, expect to spend a lot of time it. Sounds counter-intuitive? It is… But it’s also true. You have to go on a job board, craft a job ad, sort through the bids, choose a designer, discuss the logo concept with them, go through iterations, etc. It’s a lot more work than you might think!
Meanwhile, using an online logo maker means that you can avoid all that hassle, since you are the only person involved. All you need to do is enter your company details, select a logo template, and then customize that template. No need to waste time on endless back-and-forth!
This is an additional benefit of bootstrapping. When you do things yourself, you can move much faster, and often you can even outpace your competition!
#3 You have complete control
Let’s keep it real. You are probably a perfectionist. You know exactly what you want and you have to get it just right. Some might even call you a control freak. Don’t worry, though, perfectionism is common among entrepreneurs.
However, it can make it hard to work with other people, especially contractors who aren’t as invested in your project as you are. For example, if you hire someone to create a logo for you, they will use your design concept, but they’ll be the ones designing the logo, and it probably won’t be exactly what you want. This might lead to unpleasant misunderstandings or even outright conflicts.
Meanwhile, if you use an online logo maker to design the logo yourself, you will be able to create it exactly the way you want, without having to explain yourself to a designer or fight with them over iterations.
As you can see, you don’t need to hire an expensive designer to get a logo for your company, you can do it yourself using the tools that are already available out there.
So stop procrastinating on it. Block out some time, sit down in front of your computer, and create your logo. It’s easier than you think!