Sincere Sleep: 5 Ways Reviews Can Help You to Choose the Right Mattress

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For centuries, the bed has been known as a sanctuary for relaxation. After a long day full of work or play, individuals can’t wait to kick their feet up and enjoy a quality night’s sleep. In fact, ancient patrons of history felt security in the midst of their personal “mattresses.” Louis XIV allegedly owned 413 beds and even held important matters of the royal court in his bedroom. King Tutankhamen, an ancient Egyptian Pharaoh slept on a bed made of ebony and gold. From the introduction of water mattresses to the modern day memory foam, finding the appropriate mattress for your relaxation needs is of high importance.

Unfortunately, ancient Pharaohs and kings didn’t have the privilege of accessing detailed reviews of their future purchases prior to consuming. In fact, due to the fact that their mattresses were made by hand, many had to wait an extended period of time for their customized mattress or sleeping unit to be engineered. Today, we may not be able to conduct important business meetings in our bed or sleep in gold. However, we do have the upper hand when it comes to learning about our future purchases prior to spending a dime.

84 percent of individuals reportedly rely on online detailed reviews as a means to make a purchasing decision. In addition, 68 percent of individuals are able to form an opinion as to whether or not they trust a company due to what others have written online. People are giving a voice to their personal experience and their expressions are weighty. If someone is dissatisfied, they will voice it to the masses. If someone is brimming with satisfaction, they want to tell everyone!

The current climate of this society is solely based on the presumptions and experiences of others. For example, many people won’t even consider eating at a restaurant until they’ve analyzed and compared their reviews. The importance of quality reviews for a company is vital. So much so that businesses have to run interference when their negative reviews begin to exceed their positive ones. In a sense, the systematic notion behind consumers writing reviews is a strong influence that guides where companies need to make adjustments.

How do Reviews Work?

When individuals purchase a product, their experience from first impressions all the way down to how the product is packaged is analyzed. They base their experience based on the quality, customer service, and satisfaction levels received. After they’ve formed an opinion, they will usually vent their praises or frustrations on an online profile. Their primary goal is to either convince someone else to purchase the product or warn possible patrons away.

Many businesses pay close attention to how the reputation of their company is reflected online and make changes to their products accordingly. Some people are skeptical about reading reviews because they don’t know how legitimate they are. Could the company hire people to write positive reviews? Sure, the possibility is definitely valid. However, many review websites run specific diagnostics to ensure that the person writing the review is indeed a real customer. This new found technology makes reviews more trustworthy and expressions from real life experience.

What Constitutes a Good Review?

Since all opinions are subjective, it is important to distinguish between the individuals unsatisfied with the product or with how they were treated as a customer. Although the pride of a business is important, the product is what truly shines. It is imperative to take into account what others are saying about the quality of the product, why they are dissatisfied or satisfied, and their overall tone. This will prove the legitimacy of the product. However, don’t discredit the satisfaction of the customer experience. This can play a major role in determining which company to choose.

Now that you know the parameters surrounding a review and how important they are, let’s consider five ways a good review can help you to choose the mattress that is right for you. By breaking down the benefits behind quality reviews, you will be able to navigate this purchase with ease.

1. Reviews Provide Personal Insight

Many people who write mattress reviews like to include their height and weight in their synopsis. This provides readers with a descriptive image of how big the mattress is and it’s weight capacity. For example, extremely tall individuals may be curious about the length of a mattress prior to purchase. In addition, couples who will be sharing a mattress may want to know how much body weight the unit can hold.

By reading first hand accounts, you are able to better make better decisions. In addition, readers are able to visualize the mattress in their room of choice. With the appropriate dimensions, you can  conceptualize the bedroom’s appearance. This saves unnecessary time and hassle when it comes to choosing a bed frame, mattress cover, and even bedding. When considering a mattress, be sure to never overlook the tiny details that experienced users express.

2. Reviews Compare Other Brands

Instead of buying two expensive mattresses, analyzing them both, and making a final decision, why not consider what others have to say? Some users have bought many mattresses in the past and that experience has enabled them to make valid conclusions. Individuals who can compare products with detail can provide you with some insight into which brand or model is the best. In addition, non-biased comparisons can weed out quality versus brand power. This will save valuable time and money in the long run. In addition, you will have an idea of the pros and cons of a wide variety of products.

3. Everyone Has Varying Needs

Reviews are awesome because they shed light on multiple opinions and needs. Suppose this is your first independent mattress purchase and you don’t have much experience in that department. Likely, you don’t know exactly what you want or need. Therefore, considering what others have to say on a grand scale can help you get an idea of what you need. If you are purchasing for the first time, the experiences of others can provide you with a solid sense of direction.

4. Reviews Provide Ratings

Generally, quality reviews are rated on a one to five-star scale. One being the lowest quality or satisfaction, while five starts to equate superiority. When you are short on time and unable to sift through hundreds of reviews, star reviews provide quick insight into the quality of the mattress. Generally, three to five stars are the most sought after. Many web platforms allow you to filter out the lowest rating which enables you to only focus on quality. This should assist your search and make the process easier.

5. You Know Where You’re Buying From

The user experience plays a major role in how people view the business and overall brand. Unfortunately, a less than positive customer experiences can prevent people from seeing how great a mattress is. This missed opportunity is a loss for both the business and the customer. Generally, reviews like to highlight key factors like the aesthetic of the store, how user-friendly the website is, and even how the sales individuals treat them.

Although these factors shouldn’t over shine the quality of the product, the reality is that it does. Therefore, reviews can be a useful tool for gaining insight into how the company operates. If shipping takes forever, more than likely a past customer has expressed that. If the mattress company had a strange odor, that’s probably within the first line of the review. Considering these factors and the experiences of others can help you to make the best decision possible.

Mattresses specifically can provide a source of comfort for individuals suffering from chronic pain. For example, people who deal with back or joint pain may need a specific model and type of mattress to meet their needs. They may rely on the reviews of others who have the same ailments and have found success with a specific brand. The internet can also provide a valuable source of support for those involved in an on-going search. The questions that many may be ashamed to ask in person are suddenly easier to express via an online submission.

When considering what to look for in a mattress review, narrow down your immediate needs:

• 1. Does quality or price matter?
• 2. How was their user experience?
• 3. Did they seem bitter, enraged, or off-putting?
• 4. Do you have specific health problems that you need to be solved?
• 5. What is your price range?

Considering these factors in addition to other personal ones will help the process of narrowing down your search easier. Online, you can find first-hand experiences from mattress owners from various backgrounds. They will provide detailed descriptions of their needs and if they were properly met. Through this engagement, you will be able to narrow down your search and find the mattress that’s the best fit for you!