In the modern business world, it’s essential that entrepreneurs have an online presence. While many choose to be only on social media, they often miss out on a significant amount of potential business by failing to have a website.
Unfortunately, websites can be a lot of work and entrepreneurs already have their hands full. So how can they balance maintaining a website and doing the work they advertise? Here are some simple website management tips for busy entrepreneurs.
Use Website Monitoring Tools
Website monitoring tools are used to make sure that your website is up and running even when you aren’t. While these tools are important for someone who simply uses their website to have an online presence and touch point for potential customers, it’s even more essential for those who use their website as the main driver for business offerings. For example, someone who does digital product launches on a regular basis.
The Best website monitoring tools will have features that indicate when a website is performing at suboptimal speed or if it’s down entirely. They might also provide an indication as to why this issue is occurring and what needs to be done to fix it.
Use a Template
You don’t need to reinvent the wheel to create a website, especially in the early days of your business. There are a lot of simple template options that make a huge impact. All you have to do is choose one and replace the text with your own words. There are also many website hosts that streamline services, offering everything from hosting to domain selection to pre-designed templates.
When using a template, be sure to change it enough to make it your own. While your website might have the same general layout as many others, the colors, photos, and copy used should be unique and relevant to your brand. There are templates that are catered toward those with web development experience. To start, look for something simple, like a drag-and-drop style template.
The evolution of remote work capabilities through changing technology has created a world of opportunities for entrepreneurs. The sharing economy makes it that much better. Many entrepreneurs choose to outsource tasks to other entrepreneurs who make a living in specific areas or as virtual assistants. Entrepreneurs who need help crafting copy for their website or maintaining it and making updates can find someone to do it for them.
From virtual assistants who monitor web traffic to ghostwriters who craft blog content, there are many different options for outsourcing depending on the entrepreneur’s needs. By outsourcing, they are freeing up the time to focus on their business without letting the finer details fall behind.
Forget About Perfection
Don’t get overwhelmed by the fancy websites you see on a daily basis. Too many entrepreneurs get caught up in the minor details of launching a website, ultimately delaying their web presence and thus the opportunity to start building trust with potential clients. In a recent survey, 56% of respondents said they don’t trust a business that doesn’t have a website.
Launch your website now, even if it’s a one-page site that outlines who you are and what you offer. It’s something that you can add to over time, making it more elaborate as you go. You don’t need to start directing customers to it right away, but it’s better to have something in place rather than an “under construction” page or no page at all. You can optimize your page and rebrand eventually, hosting a virtual re-launch party; for now, just get your name out there.
Your website is an important part of your business, but it’s not everything. Having a static page that outlines what you offer and why is sufficient for most entrepreneurs.