Must-Avoid Mistakes When Launching a Niche Website

If you want to build a niche website from scratch, then you’re ahead of many other online entrepreneurs who started without knowing what their focus is. However, even though you’ve started with the right foot, there are still some traps you might fall into, which is why in this article we’re about to cover some of the most serious mistakes you should avoid when launching a niche website. Let’s dive in!

#1 Keyword research done poorly

You’ve done your research and encountered that hugely important keyword phrase (or a few of them) which you assume will make you tons of money. With its high search volume, you think you’ll end up at the top of Google, but the results are actually disappointing. Although you might have done thorough research trying to find the right keyword term, what you don’t realize is that it’s also extremely competitive, dominated by large corporations who can afford to invest in SEO much more than you do.

Instead, focus on long-tail keywords if you want to rank easier and land on the first Google page. It may have lower search volume, but that’s where you should start. If you need help in finding the right long-tail keywords, Long Tail Pro is a great tool.

#2 Improper link building

Throughout the years, Google has evolved continuously, with a few important algorithm updates like Penguin, Panda, and others making 2010 link building tactics useless. Nowadays, Google can detect automated and unnatural link building, and it will probably penalize your website. You should avoid automated software, weak forum signatures, thin profile pages, large-scale article marketing, links from pages with lots of other links, or any other things that are a large scale from weak sources. There are many other link building mistakes you should avoid, but these are the most common and crucial ones.

#3 Poor content

What most of the people starting a niche website don’t know is that Google had already developed methods to detect poor content automatically. You can take care of marketing to the tea, but whether you’re using all sorts of paid advertising methods (as seen on platforms like to promote your site or not, the quality of your content must be your top priority. Google also utilizes manual reviewers to spot check websites, and if those people detect poorly written content that passed through automatic filters, it will be reported. Make sure you’re up-to-date with SEO, but also constantly take care of the content you add on your pages.



Welcome to the Night Helper Blog. The Night Helper Blog was created in 2008. Since then we have been blessed to partner with many well-known Brands like Best Buy, Fisher Price, Toys "R" US., Hasbro, Disney, Teleflora, ClearCorrect, Radio Shack, VTech, KIA Motor, MAZDA and many other great brands. We have three awesome children, plus four adorable very active grandkids. From time to time they too are contributors to the Night Helper Blog. We enjoy reading, listening to music, entertaining, travel, movies, and of course blogging.

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