How to Develop a Successful Mobile App for Your Business
Lots of beginner entrepreneurs want to boost their business chances of success from the get-go. They decide to create dedicated applications through which their customers will get easier access to a wide range of products and services provided. Unfortunately, not all business ventures become successful and profitable, as creators often overlook or disregard some essential stages in their app development process. What’s more, such factors as startup capital, the viability of a business idea, willingness to invest in long-term maintenance and further scaling of a product can substantially influence the ultimate successfulness of your app. How long does it take to create an app? What are the most important stages in the app building process? Who can help me with the development? You can find the answers to these and many more questions once you read today’s articles. So, let’s dive into it.
Know Your Ideas and Goals
One of the most common mistakes people make is that they fail to fully embrace the idea of their future application. The desire to reap financial benefits from your app is quite understandable. Nevertheless, it’s critical for the success of your venture that you come up with the original and viable business idea that will resonance with your investors and your prospective users.
Prior to moving any further with your app idea, you should also set concrete goals. In other words, you must be able to explain what tasks your app will complete and what problems it will solve. Is it a new platformer that is expected to make a splash among old-school gamers? Are you trying to create a formidable e-commerce platform where you’ll be selling your own goods and other vendors’ products? Or, maybe, you just want to convert your current brick-and-mortar business into a mobile app and thus take it to the next level? Make sure you know your objectives to be able to effectively plan your development steps ahead.
Do Some Research
Once you acknowledge the goals of your app, you would be well-advised to pair up with an experienced mobile app developer to put your business idea into practice. You may even want to hire a whole team of experts to speed up the process, if your startup capital allows for this.
You want to research your prospective customers prior to divine headfirst into the development process. You need to make sure that there is an actual demand for your product. You can avail yourself of professional digital marketers’ services or conduct the online surveys on your own using social media platforms.
Since you’re persevering to enter a quite mature and highly competitive industry, you must research your rivals, as well. The odds there are one or two direct competitors in your niche you might want to keep an eye on. Also, take note of indirect competitors operating in the similar industry as your application. Keep tabs on them. Analyze, research, and employ extrapolation strategies where possible. Identify the gaps in our rival apps’ functionality and other weaknesses you can play to.
Cost, Funding, and Investment
It’s a rare entrepreneurial venture that doesn’t require considerable investment. Developing a mobile app is no exception. Even if you’re building an app for fun, chances are you’ll need to fork out on some design elements, integrations, some complicated features, or software subscription. To pay your development team, you may draw on your funds, rely on external investors, or invest business capital.
If you ask your developer how much money you need to design your app, they will likely respond with the vague ‘It depends.’ Of course, an ethical developer will help you calculate the ballpark figure, but there is no guarantee that you won’t need to pay more, as the development process can be quite unpredictable. That being said, if you take care to communicate your app idea clearly and specify what features you want to see in your app, it will be easier for experts to estimate costs for your individual project.
If you realize that your savings do not suffice to cover the necessary expenses, you may want to explore some ways technology businesses can raise the funds for development.
- Approach an investor or venture capitalist for funding.
- Apply for a business or startup grant.
- Partner with an existing business in the same industry.
- Search for a co-founder.
- Try raising money with crowdfunding platforms.
First things first, decide how you want your app to look and brainstorm some ideas for its design. Experiment with design styles, logos, fonts, colors, and layout that will prop up the final product.
Furthermore, you want to flowchart your product functionality. This can go a long way towards helping you lay out a logical series of steps that will be subsequently designed into a series of wire-frames.
Special attention should be devoted to creating the skeleton of your end product, which is wire-frames. They serve as a blueprint for how your customers will interact with your application to perform some tasks. Without wire-frames, prototypes, and mockups, you won’t be able to ascertain that your app flow smoothly and logically and thus won’t be able to satisfy your end users.
To eliminate the possibility of occurrence of such annoying glitches, bugs, and errors, your developers will test your app for usability, compatibility, interface, performance, reliability, stress, security, and much more. So, don’t skimp on the testing and QA stage.
Now your app is ready for the launch. If you want your app to appear on the celebrated App or Google Play Store, make sure it complies with their guidelines and requirements. You may also need to avail yourself of the official membership and accept the distribution agreement.
There may also be additional costs associated with further maintenance and operation of your app. So, make sure to discuss possible expenses with your developers in advance.