The beauty industry has never seen a stagnation in ideas or creativity. There are always new trends to look out for hyped up on social media and users keep up with hashtags and influencer content. People are always wondering what’s next and there is always something exciting to look forward to.
Trends define the generation and people who reflect back to the year usually recollect the beauty trends first. No one forgets the big hair and colorful eyeshadow of the 80s or the flower headbands that made the 70s. While contouring, waist-training and thick eyebrows topped the trends in 2018, 2019 seems to have paved way for a more natural, healthier approach.
Here are the five beauty trends to take over 2019.
- Natural glow over highlighters
It looks like more and more people are moving towards leading a cleaner life. Be it in their diet or routine exercises, people are finding the natural glow and getting rid of blemishes through holistic health. Detoxifying trends have worked well in the last two years and are looking to hold strong through 2019. Masks and peels were a big trend in 2018 and look to continue well into next year. Application of extensive makeup has reduced, and natural living has taken precedence. While makeup is still a very important part in people’s lives, going fresh face is the trend. People are even getting conscious of the ingredients in their beauty products. Environmentally friendly products free of harmful ingredients like silicones, parabens and sulfates (especially SLS) are gaining importance.
- Beauty sleep making a comeback
The idea of beauty sleep has always been considered to be a myth. But no amounts of concealers can cover up the effects of sleep deprivation on your skin. It dehydrates the skin and shows signs of aging faster than people who sleep better. Lack of sleep also ignites the stress response in the body leading to its effect on the skin. Blemishes, acne, hives and rashes are a result of the body feeling the stress. With products like the Dreamcloud luxury hybrid mattress, brands are taking an active step ensuring people breeze through the levels of sleep to make their mind, body and skin be best. Educating people about sleeping well to practice healthy sleeping habits with the help of tools like rem cycle calculators and expert opinions on ‘how long a power nap is’, is also taking precedence. Beauty sleep has made a comeback in a big way and about time it did.
- An inclusive set up
While politicians continue to divide us, more and more people are taking steps to call out brands who aren’t as inclusive in their work. Brands are becoming more aware and inclusive of diversity in their talent, advertising and message. It is not just the lack of diversity in talent with certain brands but also the lack of products created for a diverse group that has come in the spotlight. The evidence is seen in brands like Target adding to their ethnic beauty aisles. Products for various hair textures has also increased and there are brands creating products especially for certain ethnicities. Rihanna’s Fenty Beauty Line has received much industry praise because of the inclusion in their line. 2019 looks to bring more inclusion in beauty and brands.
- Gender Neutral Beauty Products
People have been asking for gender neutral products in beauty ever since gender itself has become a topic of controversy and confusion. The difference in pricing for the same product targeted to different genders have been noticed and several brands have been called out. In 2019, we expect gender neutral beauty products to line the aisles of stores. People want products not catered to a specific gender. These line of products appeal to today’s millennials and brands have already cropped up catering to this. Brands like ASARAI, Fluide and Non-Gender Specific have begun creating its own market segment targeting specific audiences. In their website, they write “At Non Gender Specific we hope to promote less consumer waste by creating amazing multi-functional products through innovative formulations that are natural, powerful and inclusive. We are the brand for all humans.”
- Active Beauty
Beauty products targeting women who workout are expected to make it big in 2019. While it already made an appearance in 2018, it looks like it could really take off in 2019. Brands like Sweat Cosmetics and Stowaway Cosmetics are targeting women who lead an active life. Sweat Cosmetics uses ingredients that are anti-inflammatory, moisturizing and with SPF sun protection that is required for all athletes. It is created to combat problems like redness, inflammation and sun damage that are common in people who work out outdoors regularly. Living room rugs now encourage people to indulge in mind-body practices that are slowly gaining prominence in the west like yoga and Tai-Chi. Clothing brands targeting active women have made it large in a short period of time and continue to grow every day.
Whatever the trend is next year, it is important to take the healthy approach of 2019 for the rest of your life. Your skin and your beauty come from within. It is vital to invest in products that encourage that natural radiance rather than piling on heaps of highlighter.
People are also interested in environmentally safe products and packaging. Plant-based plastics and recyclable materials are now being used to package products. As millennials grow more concerned about the environment and the fear of damaging it beyond repair, they are actively partaking in a zero waste, environmentally friendly lifestyle. This concern can be seen in the consumer purchasing behavior as well.
Millennials are also calling out various brands for messages that are inappropriate. Brands are now cleaning up their act and have teams in place to better manage external communication. The total boycott has been called for many brands that have racist implications or non-inclusivity. With the vigilance of users, brands are continually trying to improve their products and communication to better serve modern customers.
2019 is going to be a big year for healthy living. We can’t wait to see what else is in store for the year. The beauty industry flourishes on newness and, sometimes, brands need to only lead one new beauty trend to make it large.