If your company is a startup, you are probably looking for free tools to promote your business and step up your marketing game plan. It’s not just enough that you look for SEO services in Denver, Boulder, or even Broomfield for your Colorado offices. Those who work with SEO experts have an advantage, but you can use these nine tools so your business could take the lead.
Growth Hackers Community Posts and Case Studies
The Growth Hackers community website is like a Reddit for digital marketers and growth hackers. It contains a very rich archive of marketing experiments, some of which you can try with absolutely zero spend. It also has Ask Me Anything threads from successful digital marketers and marketing technology insiders.
If you have a business to promote, you can review the case studies of similar companies that will show you how they succeeded in their own digital marketing game plans.
Google Adwords Keyword Planner
This is one of the classics that you can try. You can see the keywords that competitor sites rank for or potential keywords that you can start building on your blog posts and website content. The Google Adwords Keyword Planner is a little cumbersome to implement on your own. Some people opt to find a Google Adwords expert to handle this for them.
Google Analytics or Open Web Analytics for Insights
Google Analytics is popular since it’s simple. All you have to do is get your web developer to paste the code, and it will start collecting data on your website. An alternative is Open Web Analytics. If you use Open Web Analytics, you can choose to store the analytics data on a cloud-based database. If you are a more casual user who does not want to deal with the nuts and bolts, Google Analytics is good enough.
Ubersuggest for Keyword Research
Popular digital marketer Neil Patel highly recommends Ubersuggest because it helps you get keyword and content suggestions for your blog. If you are planning to generate more long-tail keywords for your business, you can also benefit from Keyword Sheeter.
Buzzsumo for Viral Potential
If you go to BuzzSumo’s home page, you can type any topic or keyword of interest to your business, and it will show you the top five results for free. It can show you the number of shares or engagements across various social media platforms like Facebook, Twitter, Pinterest, and Reddit for that particular topic that you have chosen.
Canva for Creative Assets
Social media posts and Instagram posts come to life with good graphics. Fortunately, Canva allows you to take advantage of some free templates for various posting occasions. You can sign up using Facebook or any email address and create digital assets that can engage your target audience better.
Screaming Frog SEO Tool for the Basics
The United Kingdom’s SEO spider offers a free software download that can crawl up to 500 web pages, find broken links or errors in your site, and analyze basic technical SEO matters like page titles, meta descriptions, duplicate pages and site maps. It’s not as robust as paid tools that SEO agencies use, but it points your website in the right direction.
Trello for Project Management
Trello can help you keep track of your digital marketing initiatives for free and share them with your teammates. You can build one board for your digital marketing project and work on it.
You can expand your marketing initiatives with these free tools that can help you with the basics. But remember, there are many things that a digital marketing professional can offer you from their wealth of experience. Highly sought after specialists in the sub-industries of SEO, content strategy, and analytics can all contribute towards your case of promoting your online business to as many people as possible.