In Australia, running a small business is tough, particularly in retailing. In 2018,the Bureau of Statistics recordedmore than 2 million small enterprises. Sadly, almost 55,000 of these businesses stopped operating in the same year. These companies folded for various reasons – some due to weak business strategies, while others resulted from trading losses or poor financial management skills.
How Can Your Business Survive?
Entrepreneurs who want to start a business in Australia need a robust business plan. Whether the company is new or established, operating a small business requires a plan that incorporates practical solutions with modern tools and methods to stay relevant. One platform increasingly used to improve the company profile and increase the customer base is a business website.
Creating a Website for Your Small Business
In today’s business environment, a website is often the first time a potential customer finds out about your firm. But don’t expect that uploading a webpage and waiting is going to attract hordes of new clients; you need to keep your website up-to-date and active. A webpage should do more than advertising your brand’s logo and pushing for sales. If the site is only an index of products and prices, visitors will soon click to somewhere easier-to-use and more enjoyable. To attract webpage visitors, you need to help them navigate your website so they can find what interests them. Build a relationship to increase the chance of a client returning to your site and encouraging others to visit.
Here are a few practical steps to consider creating a business website:
- Make your website user-friendly – visitors will immediately leave the site if they have a multitude of clicks before they find what they want. You need to make sure that your website is designed for smooth user experience with simple navigation features. You don’t need to use all the advanced programming codes to impress potential clients, but make sure the pages have clear instructions with functioning page links and buttons.
- Highlight call-to-action buttons – Make sure the call-to-action buttons are clear and functioning, so website users will know what to click. This will help your visitors know what to do when they go from one of your pages to another. Call-to-actions can include ‘Subscribe Now’, ‘Contact Us’ or ‘Shop Now’.
- Keep your contact details updated and visible – This may sound like a no-brainer. If your contact details are outdated, your address is unclear or your numbers are unreachable or inconsistent, you lose customers.
- Execute SEO tactics – Optimise your website so that your website appears on the first page of any Google or Bing search engine list. You can contact anSEO companyto help your website rank higher in search results. A professional SEO team will help you determine what keywords to use for your content. This will help bring more website visitors to your page, and more purchases of your product or services.
If you already have a website, you still need to stay abreast of new trends to make your brand stand out. Make sure that your web pages offer new and fresh content. It doesn’t just make your website search-engine friendly; it also attracts potential customers to convert into actual buyers.