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So, you’ve taken the time to create a collection of outstanding content pieces related to your market. You’ve published these great posts on your site, you’ve promoted them on social media, and you’ve gotten some great feedback. There’s only one problem – they still aren’t ranking well on Google, or any other search engine.
What’s the problem? Why isn’t your content marketing strategy working out as you had hoped? It may be that some basic technical errors are standing in your way. Consider the five fixes below to hopefully point your rankings in the right direction.
1. Create a Sitemap
You need to have a sitemap. This is a guide which is going to help search engines crawl your site properly, and it takes almost no time to put into effect. You’ll find that this is one of the easiest steps you can take to further your SEO efforts, and yet it is one of the most important. No more excuses – put a sitemap into use as soon as possible.
2. Evaluate Page Speed
Are your pages slow to load? If so, you may have found one of the big keys to your SEO struggles. As all content marketing services will tell you, it’s important to make sure your pages are loading quickly, as this is a known ranking signal within the SEO world. By taking steps to speed things up, you may see your rankings rise over time.
3. Are You Mobile Friendly?
You don’t need to be told about the popularity of mobile devices – they are everywhere. But is your site mobile friendly? It’s possible that your search rankings are being dragged down by nothing more than the fact that your site doesn’t play nice on phones and tablets.
4. Evaluate Your Site Structure
Rather than thinking of your site as a collection of individual pages, see it as a cohesive unit. How do the pages work together? Is there a clear path that visitors (and search engines) can take in order to explore your site in its entirety? If your site is divided up awkwardly, you might be losing out on potential search ranking power.
5. Run a Site Audit
Finally, you can consider using an SEO tool to audit your site for obvious mistakes. It may be that you are missing meta data in certain parts of the site, or you have made some other basic errors which are standing in your way. A periodic site audit is a great way to clean things up and eliminate the silly mistakes which are hurting your rankings.