Guest blogging is a great way for writers to increase traffic to their own blog, as well as to make a name for themselves in their industry or niche. By posting your guest blog on a more popular blog you can use backlinks to promote your own site, which is a great way to increase traffic. In addition, if you choose well, submitting on a guest blog is a simple way to get your work in front of people interested in this niche. However, guest bloggers make some common mistakes that can undo all of the benefits. Here are some common guest blogger mistakes to avoid.
Guest Blogging on the Wrong Blog
You need to be careful when choosing the blog on which to write a guest post. If the subject matter is too dissimilar to what is on the blog then it will probably be rejected. However, some blogs accept posts without really reading them closely, which could leave your guest blog on a website that has nothing to do with the content of your post. Be sure to choose a blog that is not only popular, but also deals with common subject matter.
The quickest way to get a reader to disregard your post is by assaulting them with a slew of grammar and spelling mistakes. It is not only important that your guest blog is free of errors, but also that it is well written. This means not stuffing your post with keywords, using awkward sentences or slang that some people do not know. A blog post can still be well written and beautiful, even if it is simple. Stick to simple language, well-constructed sentences and make sure to spell check more than once.
Too Many Links
You are probably eager to use your guest blog as a way to drive more traffic to your own blog or website. Although backlinking is perfectly fine, you should limit the amount of times you do it in a single blog. Anything more than three backlinks will make your post look like spam, which is a big turn off to readers. The best strategy is to include the link once at the beginning of the post and one at the end.
Poor or Inaccurate Author Bio
One of the ways readers judge the credibility of a guest blogger is by reading their author biography. Be sure to list only things that are relevant and appropriate to the topic at hand. Include professional details about your writing career in order to boost your credibility. You can also list any credentials that are related to the topic you are writing about. For example, if you are writing about Internet marketing then it would be smart to mention that you have a university degree in marketing. You should also avoid including information that will make you look unprofessional. A guest blog author bio is not the place for inappropriate jokes or language.
Just because your post is not on your personal blog or website does not mean you shouldn’t promote it. By helping driving traffic to the site your guest blog is on, you will also be increasing the chances that someone reads your post. Be sure to promote the blog on your social media sites, just as you would if the post was on your personal website.
These are a few of the most common mistakes made by guest bloggers. In order to get the most out of your guest blog post you should avoid making these errors. With a well written, grammatically correct, well promoted guest blog you can make a name for yourself as a blogger.
Edward Dennis writes on variety of topics, particularly marketing, SEO and tech related topics. He works for Web24, a web hosting, VPS and dedicated server provider in Australia.