14 SIGNS YOU ARE DOING YOUR INFOGRAPHICS INCORRECTLY
Infographics are all the rage nowadays. Because of its convenience, it seems like everyone has jumped on the infographic trend. You see them everywhere right now, from social media infographic to infographic powerpoint. You could get great templates from an infographic website. One of the trusted ones is Venngage. They will provide solutions to your graphic design concerns.
As an infographic maker, you want your work to be perfect. Here are the common mistakes in infographic making and tips on avoiding them and dodging a bad infographic.
1) You don’t have a clear message.
The content of your infographic is the most crucial part of your work. Coming up with a catchy title for your infographic is a great way to attract an audience. In order to do this, your message should be clear. Start by making sure that your company has a clear mission and vision. An infographic with a concise and meaningful message will surely persuade and inform a lot of people quickly.
2) You are not using the right platform.
You can find infographics all over social media today- Facebook, LinkedIn, Pinterest, and even Google+. The use of them on different platforms is essential. Make sure to design your work appropriate for your target audience in your desired social media. Using the right platform for your content is a great way to gain more viewers.
3) You don’t know what to say.
If you want an infographic to do well, it needs to be full of information. The data collection process is an integral part of making an infographic. Make sure you have enough information to fill in pages on your work. Whatever topic or subject you choose, ensure that sufficient and reliable data is available before beginning this project.
4) Your text is difficult to read.
Readability is a highly crucial part when it comes to infographics. Make sure that all the lines, shapes, and colors on your infographic provide good contrast. Good contrast and appropriate designs will help viewers from a distance to read each piece of text. Also, ensure sharpness in images, so the legibility of texts is not compromised.
5) You are adding filler content just for the sake of adding more stuff.
Creating an infographic can also mean letting your creative side out. Your imagination is your limit, especially with a free infographic maker. However, remember that something too crowded will only look messy instead of conveying information. It’s better to practice creating multiple infographics rather than one overcrowded piece of work, which ends up being unattractive anyway.
6) Your infographics are on-trend but boring!
Trendy infographics with flashy colors or uniquely shaped visuals might attract some viewers initially. However, they end up being ignored in no time because there is simply nothing interesting about them. Make sure your infographic has all the necessary ingredients for it to go – an eye-catching design combined with relevant information.
7) Your infographics are too long!
Again, just because you have a lot of data to convey does not mean that is the right thing to do. Long infographics don’t equate to better output. Most of the time, concise work is much preferred by the majority over longer ones. Make sure you condense your content so that viewers don’t get bored halfway through the page.
8) Your infographics are full of errors.
If your infographic is full of errors, there is no way it will gain any respect from viewers. Make sure you send your infographic to at least three people before publishing. It’ll help you know if your work is ready to be published or not. People’s feedback is important. They will help you avoid making mistakes and improve your infographic.
9) Your infographics don’t have a call-to-action.
Make sure that the viewers receive all your efforts and your message in creating an infographic. In addition to creating remarkable work, make sure your audience can contact you or your company. Add social media or websites links to your infographic so your readers can visit them after reading your infographic. This will provide the audience with more information about your work.
10) You are adding too many images but they don’t look good enough.
Infographics with beautiful visuals always do well. An eye-pleasing design instantly draws the eye, causing more people to stop and view your work. Make sure your work isn’t dull. Add some graphics but remember to not over-design it. An infographic with pleasing graphics is a great infographic.
11) You are not giving credit where it’s due.
Sharing other people’s work without crediting them is doing a disservice to those individuals. Make sure that all the sources of the information used in creating your infographic are credited with references links. Adding your references will avoid any plagiarism or copyright issues. It can also help viewers find out more about the topic by following the links you provide for them.
12) You are not trying to get your infographic shared.
Infographics that don’t get shares don’t get seen by many people and thus fail to serve any purpose. If you want a successful infographic, you must share it on different platforms. Social media like Facebook and Twitter is a powerful tool for gaining more viewers. Share your work there and reach a lot more viewers.
13) You are trying to get your infographic shared too much.
When you post an infographic on Facebook, there is no need to ask people to share it every 2 minutes. If it is not getting shared by itself, it might be better if you don’t share it. Asking people too much and over and over again can be annoying. So only request sharing when that’s what your infographic deserves.
14) You are making infographics that already exist in the market.
Many free websites curate infographics and allow users to search through their database of existing infographics. Before creating your masterpiece, make sure you thoroughly check the site to help your work stand out. This will help you give the viewers something unique rather than just another infographic.
Takeaway
Once you spot these warning signs, your infographic is not working. Listed above are the common mistakes in creating infographics to avoid. If you fail to fix any of these errors listed above, your work might fail and not serve any purpose. Avoiding these faults along with Venngage, you can easily make quality and successful infographics.
